Venue: Empire, Leicester Square

Superheroes who are forced to live normal lives. If you've read the Watchmen, Dark Knight Returns, or Astro City, then this concept will not be new to you.

Brad Bird, writer and director, has managed to give it a most amusing slant. I especially like Bob Parr (AKA Mr Incredible) continuing to fight evil, battling against the injustices of the insurance company he works for. Bird also voices Edna 'E' Mode, the superhero costume designer. I think he purposefully gave her the funniest lines.

Holly Hunter's easily recognisable Georgian accent voice is perfect for Elastigirl. She is patently the star of the show. Jason Lee voices Syndrome, the nemesis, with his usual smarmy genius. Good to see him trying non-Kevin Smith projects. Craig Nelson, who I always think of as Coach Hayden Fox, voices Mr Incredible - I've never heard him so calm. Wallace Shawn voices Bob Parr's boss with his trademark nasal uppitiness. Samuel L Jackson plays his usual character, who doesn't appear too often and is somewhat superfluous.

Not forgetting John Ratzenberger, who makes his obligatory Pixar appearance near the end of the film: "I declare war on peace and happiness!"

An impressive voice line-up, a fun story, great animation (how do they make the hair look so real?), timed for Christmas, with matching videogames; I don't see how they can possibly lose money.

To do my part, I bought the special snack package with plastic Mr & Mrs Incredible and free cup.